IORA - Minotaur Mind
In April 2018, LYNNEBEC joined singer-songwriter Iora in Cirencester to film her debut music video. After a couple of consultation sessions, we choreographed the single ‘Minotaur Mind’.
This was a conceptual piece that focussed on the lyrics in the song, battling with the voices in your head that say you can or can’t achieve something.
IORA’s music is a combination of vocal and instrumental harmonies, married with electronic samples and sounds, intriguing the audience with its originality. IORA tells stories, fascinating in their melodies and musical delivery, with a blend of folk tones. She has a unique, versatile voice, singing her own haunting arrangements, which are a mix of electronica, pop and trip-hop. The live loops and electronic instruments build to create songs that will stay with you and are instantly memorable.
IORA has been championed by BBC introducing Manchester and BBC Radio Manchester. IORA's debut single, Thieves' Den, has been selected to be a part of BBC introducing Radar playlist curated by Sigrid (Winner of BBC Sound of 2018). IORA was also mentioned on BBC Radio 2 as an ‘artist to watch for 2018’ from Manchester. Thieves ‘ Den has also had a recent play on Tom Robison’s show on BBC6 Music.
Videographer: Abigail Henry
This was created in April 2018.